Iraq occupies Kuwait. Thousands of foreign nationals are trapped in the city. ATLAS incurs devastating losses.

ATLAS moves Jewellery Headquarters to the United Arab Emirates and rebuilds stronger than ever.


ATLAS gives wings to its unique marketing strategies and launches ATLAS Golden Yathra (Journey) in partnership with Air India. Air Tickets are given away to any destination in India of the winner’s choosing. It is the first promotion in a long list of innovative marketing campaigns for the company and the first of its kind in the industry.

Having served well over a million fulfilled customers ATLAS begins its legendary slogan of ‘Trusted by Millions’


Chandrakanth Films wins the prestigious President’s Award for Best Film for the movie Sukrutham.


The first Dubai Shopping Festival (DSF) is launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, United Arab Emirates Vice-President & Ruler of Dubai. M.M. Ramachandran, with his flair for unique and bold marketing strategies, is elected to serve as the Chairman of the DSF Gold Promotion Committee. He is instrumental in crafting the concept of a gold based shopping incentive and as always dreams big and in this inaugural year, 43 kilos of gold are given away as prizes. He serves in this position for three consecutive years and till date ATLAS continues to be an unwavering supporter of the DSF.


M.M. Ramachandran is a key founding member of the Dubai Gold & Jewellery Group and serves as the Group’s Secretary for the next six years.


ATLAS is the first Jewellery Firm to open an outlet at the Global Village in Dubai.

ATLAS arrives in Saudi Arabia. ATLAS Jewellery grows to 10 showrooms in all.


Branch expansions start with full vigor in the United Arab Emirates with new outlets in Sharjah, Abu Dhabi and Fahidi Street, Rolla Street and Satwa in Dubai.


ATLAS partners up with Air India again for the ATLAS Golden Take-Off. Over a 1000 gold coins are given away to passengers on flights to India with winners announced at the boarding lounges as well as onboard the planes.